Wednesday, November 2, 2011

Top 10 Tips for Creating Memorable Marketing Campaigns Using YouTube

In order for a marketing campaign to be successful it has to grab a viewer’s attention. Here are ten tips to help you do just that when you use YouTube as part of your marketing campaign.


1. Make a Personal Connection
President Barack Obama made history with his YouTube campaign. He connected with a younger generation of voters - something many people thought impossible.
 
2. Get the Audience Involved
Producers of “America’s Got Talent” and “Tourism Queensland” know the value of audience involvement. Whether it’s getting auditions or finding job applicants, both have successfully used YouTube for campaigns.
  
3. Ask and Answer a Question 
Tag-lines are often part of successful marketing campaigns. Just Do It. Got Milk? Sometimes, a question can become the tag line. If you answer the question – and prove your product’s value – you’ve just combined two major marketing goals.

4. Tease the Crowd
Sometimes the best way to bring people back is to leave them wanting more. Whether it’s a cliffhanger, video trailers, or another introduction, whet the appetite. But, don’t serve the meal. Save that for when the viewer visits your site or buys your product.

5. Incorporate Freebies
A good marketing plan includes a call to action. In order to get people to act, give them a reason to. That’s where free services or products come into play.

6. Provide Value
Sometimes, the best way to attract attention is to entertain viewers. If they liked what they saw, they will be more inclined to check out your website or your other videos.
 
7. Make it Bite-Sized
Limit your campaign to 15 to 30 seconds. Yep. Short and sweet can still pique interest. This makes the viewer want to watch again or find out more to see if the ad really showed what they think it showed. It’s like the double take when a guy sees a hot blonde walk by.
  
8. Build an Online Presence
YouTube is a great place to start, but it should not be your only online marketing campaign. To get the views you need for your company to see the type of business you want to see, you will most likely need to incorporate other social media sites, such as Facebook or Twitter.

9. Start with the Title
Headlines sell YouTube videos. When viewers scroll through lists of videos, the title is one of the first things to catch the eye. So make it work for you!

10. Optimize the Thumbnail Photo
You have three choices you can use for your thumbnail shot, and this can be the difference between a person clicking on your ad or scanning by it. One of the thumbnail shot options is the middle of your video. Opt for a high-quality image with a person or another amazing graphic.
Source : machoarts.com

Monday, October 31, 2011

Top 10 Outstanding Tips To Make Google’s Algorithm Friendly Website

A website is not juts presentation of a business over World Wide Web, but an income generating tool. For right return over investment, websites need to be at top of search engine rankings. Here is a guide for making your web design search engine friendly.

1. Keywords Should Be In Titles And Headings
Make the titles and headings appealing to get noticed at search engines. Use keyword in the header tag and H1 tag should tell what the page is all about. Use # instead of number.

2. Right Use Of Keywords In Title Tags
Mention keyword in first 60 % characters of the title as only that is captured by Google and contributes toward higher ranking.

3. Use Of Keywords In The Content
Use keywords in the content in natural manner, instead of stuffing it. Language used in the content should be simple and easy to understand by the targeted site visitor. Jargons should be avoided in the content.

4. Use Keywords In Navigations
Make navigation easy with help of keywords and proper positioning. Site visitor should be provided with complete support regarding moving at different parts of the website.
  
5. Use Site Map And Submit It With Google
Place the sitemapfile.xml at base of your web pages as it becomes easy for search engine spiders to index your web page.

6. Protect Website From 404 Errors
The Webmaster Tool of Google is good to determine 404 error pages. It’s better to redirect old pages for resolving the issue.

7. Easy And Keyword Rich URL
URL of the website should be easy for convenience of site users to remember. Using keywords in URL is good, but avoid any special characters there.
  
8. Comply With W3C Standards
It will help in making pages light weight and easy to download. XHTML and CSS should be used at page mark up. Make your website capable of being accessed at cell phones; it’s a trend now.

9. Make Website Content Easily Indexed By Spiders
Websites are to be noticed by search engines. Make the content accordingly. Avoid using excess of flash or images in the content.

10. Beware Of Google Penalizing
Avoid using spyware, scumware, doorway pages, or shadow domains as it will lead toward ban or penalizing by Google. High site traffic and more conversions are dependent on good search engine rankings and that is turn depends on SEO friendly web design along with effective marketing campaign. Hire expert web design company to get professional and eye catching website design.
Source : machoarts.com

Sunday, October 30, 2011

Top 10 Awesome Replacement Window Designs

It’s getting cold outside and you want windows that will keep your home warm and energy efficient. Not to mention that, if you’re considering replacement windows CT, you want the best designs, that will suit your home’s overall design vibe, as well as your personality as a modern home owner. Well, allow us to tell you that you’ve come to the right place in your searches, as the following article discusses the best looking and most cost-effective windows that your home could ever boast.


1. Double Hung Windows in Natural Wood
Double hung windows are all about timeless elegance and a classical style. The particular design featured here can be tilted-in for easy cleaning. Its grilled look features a traditional mortise-and-tenon joinery aspect. Enjoy the ample view on your yard with this style, and revel in knowing that your home’s classic air is wholly observed.

2. Casement Windows
Casement windows are perfect if you’re looking for a design to provide a maximum of ventilation, as well as an unhindered view out onto your patio, terrace, pool or garden. Note how, in this particular design, the window frames are the same color as the apparent wooden girders, in a design move that gives the room a unitary feel and look.
  
3. Sliding / Gliding Windows
Simply put, sliding / gliding windows are all about more glass and less frame. They are also about using your space to the best of its potential, thus making them the optimal choice for smaller homes, or even urban condos. They are mounted on a smooth, easy-to-maintain set of tracks and can be easily lifted out whenever you want to clean them.
4. Bay / Bow Windows
Bay or bow windows epitomize the classical look for home improvements and window replacement. Besides the fact that they add a perennially classic feel to any living or dining area, they also expand the space ever so slightly. You can use the window sill as storage space for books, flowers or decorative items, or even create a small seating space. You don’t necessarily have to have a bay or bow window already, in order to have one put in, as they are versatile and adaptable to any room structure.

5. Picture Windows
Picture windows are great to open up your view, your eyes and your entire world to the beauty and excitement of what lies on the other side of the glass pane. Why not take advantage of your area’s great scenery, if you’re given the chance? Make your picture window as large as possible, so as to obtain an immersive experience for home dwellers and visitors alike.

6. Combination Windows
Truth be told, replacement windows are a technology as much as they are an art, and, like any art, they allow for and even encourage combinations. You can combine casement, double-hung, gliding, awning and picture window designs, to get just the look you’re aiming for. The design featured here is a picture window, framed by two double hung window sections, and we think the end result works like a charm.
  
7. Semi-Circular Double Hung Windows in White
This more creative approach to the double hung window closely follows the semi-circular contour of a section of the home’s living area. On the inside, feel free to set up a reading or leisure area right by this ample window, or simply adorn it with living plants that will be glad to soak up the sun you provide them with. Since this a double-hung window, both the upper and lower sash can be opened, for maximum ventilation.

8. Grilled Casement Windows
This particular design is featured due to its placement – right above the kitchen countertop. It goes to show that casement windows are a great choice for any space where you require a reach to open the window. In addition, having such windows installed in your kitchen is a great choice, since they allow for easy cleaning from the inside.
 
9. Awning Windows
Awning windows are great for areas where the cold and rainy season tends to last longer than in other places. Their main perk is that they allow you to let the cool breeze come in even if it’s raining, without having to worry that your room will get soaking wet or even flooded. Feel free to create your own tailor-made solution, by combining the awning window with any other style.
10. Specialty Windows
Specialty windows are a choice to consider if you really want to give your home a unique flair and a personality like none other on the block. You can choose from a wide range of geometric shapes, or select a design with an old world flair. The choice is yours – just make sure to choose something that works well with the overall look of the neighborhood and with the rest of your home design vision.

Top 10 Weird Beard and Mustache Designs

Today’s post comes from the zone where normal things don’t happen very often. The zone of weirdos and the weird things they like, such as these ten weird beard and mustache designs. Beards and mustaches have become increasingly cool lately, and you’ll often see young men sporting tees with ironic slogans, pipe drain jeans and trucker caps, which they will accessorize with facial hair. True, beards and mustaches can be cool, or even make a guy look dashing, but sometimes… too much is just too much.

1. The Octo-Beard
The number one item on our list of ten weirdest bear and mustache designs comes from Matt Rainwaters’ Beardfolio, a collection of portraits featuring men with unusual, odd or otherwise extravagant facial hair. These men, however, don’t just sport goatees or soul-patches. Oh no. Those are for wimps and hipster kids. They go for full-on gnarly beards. Such as this fantabulous tentacle-beard which, willingly or not, tends to remind one of an octopus.

2. The Sea Lion Beard
Part lumberjack, part post-modern, ironic, Nick Cave-inspired, this look tends to remind us of a Sea Lion. It probably has something to do with the awfully bored look on the face of its bearer. Irrespectively, we admire the owner of this title on our list of weird beard and mustache designs for the intense combing he probably has to put into his grooming every morning. Or so we hope, at least…
  
3. The Gravity-Defying Beard

Now this is one long ‘stache. Can you imagine the amount of hairspray that has to go into it, in order to make it look like this? This item on our list of weird beard and mustache designs has something playful about it, reminding us of an old magician, full of cool tricks. However, as far as practicality, or a getting a tax-paying job are concerned… we’re not so sure it’s that cool.
4. The Darth-Vader-ish Beard and Mustache Design
This guy didn’t make our list of weird beard and mustache designs for no reason. Not only is his bear awfully long and unnaturally straight – he definitely has to comb it and apply hairspray every day. He decided it would be ‘awesome’ to pair it with curled-up mustaches, that seem to compete for reaching his ears at top speed.

5. The Dali
This look is obviously inspired by surrealist painter Salvador Dali. Now, Salvador Dali was a weirdo, but he also happened to be an artistic genius. Unfortunately for the less gifted weirdos out there, society has this double standard, inasmuch as it forgives brilliant minds their little oddities, yet bashes non-geniuses on a regular basis. That’s exactly what we’re doing here. So, no, Mr. Fake Dali, this does not look good on you.
6. World’s Longest Beard
This gingerly character is something of a cult icons among dudes who like to sport weird beard and mustache designs. This is David Traver, winner of the 2009 world title of Longest Natural Bear. We can’t say we don’t admire his resilience, but still… Wouldn’t want to be alone in a dark room with this.
  
7. The Brandenburg Gate Beard

The owner of this item on our list of weird beard and mustache designs lists probably thinks he has taken facial hair-growing to an art. After all, he has transformed his mustache into the world famous symbol of Berlin – the Brandenburg Gate. While the intricacy of the design and the amount of effort that went into it are to be commended… We don’t know about walking down the street with it. You can seriously harm someone with that thing!

8. The Mustache Bagel
This item on the weird beard and mustache designs list comes from the World Beard and Mustache Championship, where a lot of these designs were proudly featured, as a matter of fact. It’s not actually called ‘The Bagel’, but it sure does look like one! Mmm… fresh baked bagels…

9. Feline Ferociousness
This guy right here sure must love cats, because he chose to grow whiskers just like theirs! What word could best describe this? Freaky? Weird… That’s just too light… In any case, it amazes us how these guys will go to great lengths (sometimes literally) and use tons of products (in this case hair gel or hair wax) for their beards and mustaches, not for the hair on their heads!
10. Beard Cages
This impossibly strange design comes from the National Beard and Mustache Championships in Tacoma. It is too weird for words to actually begin describing it. Not only does it have us wondering on the architecture and engineering behind it, but it actually features a functioning door which allows the owner to eat and drink through.
Source : 10awesome.com

Friday, October 14, 2011

Top 20 Ways to Go Green at Work and Save Money

"Buy Green," "Be Green" and "Sell Green" as well. Here are our Top 20 ways to Go Green at Work. Customers today can choose from a wide range of high-quality productsthat are equal in performance to traditional products, but can resultin lower waste, fewer chemicals, lower energy use and less materialuse.


1. Go for "Greener Options" in the products you buy.
Green options also can save you money. For example, Office Depot remanufactured ink and toner cartridges are less expensive than new cartridges; and Energy Star qualified office equipment can save up to 75% in electricity use.

2. Buy remanufactured ink and toner cartridges.
Office Depot brand remanufactured ink and toner cartridges cost an average of 15% less than national brands and come with a 100% money back quality guarantee. One returned cartridge keeps approximately 2.5 pounds of metal and plastic out of landfills. Remanufacturing one toner cartridge also conserves about a half gallon of oil.
Please click here for Office Depot's remanufactured cartridge assortment.

3. Buy high Post-Consumer Recycled Content (PCR) paper.

In the past, recycled paper may have been of poorer quality than non-recycled. But now, Office Depot recycled papers are just as bright and work just as well in printers and copiers as our non-recycled papers. We know this is true; we use 35% PCR content paper for internal operations.
If you're not convinced, do a test -- try out some PCR paper and see if you can tell the difference. Click here to buy our top-selling EnviroCopy recycled paper containing 35% Post-Consumer Recycled content.
According to Conservatree, in 2004, over 90% of all printing paper contained no recycled content. By buying recycled paper, you are leading the way. If you don't want to pay a small premium for EnviroCopy or other high PCR paper, then consider Office Depot's "Red Top," available here. It contains 10% Post Consumer Recycled content and is one of the least expensive papers on the market. To see Office Depot's extensive selection of recycled paper products, please click here.

4. Develop a green purchasing policy.
Office Depot has a comprehensive paper purchasing policy. A policy this extensive may be too complex for some businesses, but just purchasing only recycled paper is an excellent start.
Office Depot supports its policy by using 35% post consumer recycled paper as the default paper in all standard black and white printing applications enabling us to reach an average of nearly 30% post consumer recycled paper across all the cut-sheet paper we use.

5. Buy from companies whose supply chain gives you confidence.

With the office product industry's most comprehensive environmental paper purchasing policy, Office Depot can increasingly ensure that the paper you buy from us is from "well-managed forests." We have also partnered with three major science-focused environmental groups to help implement our policy: Conservation International, Nature Serve and The Nature Conservancy. To learn more about our partnership, the Forest & Biodiversity Conservation Alliance, please click here.

6. Use Digital Storage Solutions to cut paper and reduce clutter.
One 100 Megabyte zip drive can store the contents of a four-drawer filing cabinet and one CD-ROM can hold nearly a roomful of paper! It is also more convenient to store disks and CD-ROMs than roomfuls of paper. Click here to see Office Depot's Data Storage products.

7. Buy Energy Star qualified electronic products.
Energy Star computers, printers and other business machines power down when not in use. They can help you conserve up to 75% of your electricity compared to standard models. By automatically switching equipment to "sleep mode" when not in use, Energy Star products saved Americans more than $3.5 Billion in energy costs!

8. Use compact fluorescent bulbs.
Switching from incandescent bulbs to energy-efficient compact fluorescents delivers outstanding efficiency -- up to 75% energy savings for Energy Star qualified lights. That translates into significant cost savings as well as waste avoidance since compact fluorescents can last over 10 times longer than incandescent bulbs. These bulbs fit standard fixtures and deliver excellent natural light. Click here to see Office Depot's compact fluorescent assortment.

9. Invest in modular furniture.
Modular components form the core of an environmentally efficient office design. Buying modular furniture helps you mix, match and grow without the need to reinvest in an entirely new look simplifying future purchasing decisions and reducing waste. You can see some of our modular furniture products here.

10. Use power strips to turn technology off when not in use.
Up to 75% of the electricity used to power office equipment may be consumed while the products are turned off! The simplest way to avoid this waste is to plug office equipment into a power strip that can be shut off each day. Click here to buy one of Office Depot's Power Strips, and start saving energy and money.

11. Recycle your empty ink and toner cartridges.
In 2005, over 50% of all ink and toner cartridges were sent to landfills in the U.S. But it's simple to recycle. You may get money back on certain eligible cartridges at Office Depot stores, and we will also send FREE ink jet and toner cartridge recycling boxes to individual or organizations. Click here for ink jet boxes and here for toner boxes. You can also order the boxes by calling 1-800-GO-DEPOT and asking for item number 816-656 for ink cartridges and 824-712 for toner cartridges. Just place your empty cartridges in the prepaid box and return it for a simple way to reduce waste and save energy!

12. Recycle your office paper.
Only about 50% of all the paper used in North America is recycled. And there is a growing shortage of paper available for recycled products as Asian countries demand more recovered fiber. Consider starting a paper recycling program at your office.. Check your phone directory to find paper recycling companies in your area.

13. Recycle other materials in your office.
A high proportion of materials sent to landfills from most offices can easily be reused or recycled. At Office Depot, we recycle plastic and glass bottles, aluminum cans, cardboard, computers and cell phones. Check your phone directory for local recycling providers and help reduce the pressure on our overflowing landfills.

14. Donate unwanted products and furniture.
In 2005, Office Depot donated over $43 million worth of office supplies to charity through various programs, including a partnership with Gifts In Kind International. For major businesses, signing up with Gifts In Kind is straightforward and helps you reduce waste and help your community! Visit Gifts In Kind International's web site here to find a better use for your end-of-life products.
If a formal program with Gifts In Kind isn't feasible for you, check with local charities. Many will be only too happy to take products that you can no longer use.

15. Use daylight rather than office lighting whenever feasible.
Artificial lighting consumes some 40% of electricity in a typical office building, and close to one-fourth of all electricity generation in the U.S. In fact, lighting consumes the equivalent of nearly half of all coal burned in the U.S., or the equivalent of all the hydroelectric power in the country! The simple act of moving your desk towards a window helps cut down electricity use -- saving money and the environment. If natural light is not an option, consider buying compact fluorescent light bulbs here to reduce energy use.

16. Turn lights off when leaving your office or conference room.
Walk around any office building and you are almost guaranteed to see lights left on in empty offices.. One 100 watt light bulb left on for one hour every day consumes 36.5 kilowatt hours of energy per year. Multiply that by the millions of lights left on every day, and it's obvious that a simple way to reduce energy dependency is to simply turn lights off when they are not needed!

17. Buy Renewable Energy Credits to "offset" your energy use.
Global warming or "climate change" is one of the most significant environmental issues today and in the future. Global warming is caused by carbon dioxide and other greenhouse gases that are emitted when fossil fuels such as coal, natural gas, oil, gasoline and kerosene are burned. Energy generated from renewable sources (such as wind, solar or geothermal) has much lower greenhouse gas emissions than fossil fuels. By buying Renewable Energy Credits, you can effectively offset some or all of the carbon dioxide your organization emits. In 2006, Office Depot worked with its energy management company to buy 76,000 Megawatts of renewable energy. This is equivalent to over 12% of our annual electricity use in that year.
Speak to your local utility or energy management company to find out how to offset your company's carbon dioxide emissions. You also can click here to learn about Terrapass, one of North America's leaders in carbon offsetting. Terrapass is just one of many organizations, such as Conservation International, that also allow individuals to calculate and offset their personal emissions.

18. Help customers identify the environmentally preferable options across your product range.
Most companies that sell products tend to have a green continuum, i.e., some products that are greener than others. In many cases, a lack of information prevents customers from choosing green options vs. traditional products. Identifying the greener options in your product range can help you win loyalty among your customer base, find new green customers, and help reduce your organization's environmental impact.

19. Give reusable mugs instead of other promotional items to customers and prospects.
If one of your customers or prospects buys three cups of coffee every workday for one year - that represents over 600 coffee cups that have ended up in the trash! Help replace that waste by choosing reusable coffee mugs for your promotional giveaways. Mugs also tend to be kept and used regularly by recipients.
Click here to see Office Depot's promotional mug assortment and effectively advertise your business while "selling green" to your customers.

20. Remember, it all starts with you. Please spread the word.
If more people "Go for the Green Option" in their daily worklife, the positive benefits will multiply. Start by making more personal decisions with the environment in mind. Then help increase awareness by spreading the word to your colleagues, teams, bosses, suppliers and customers. It all adds up!