A website is not juts presentation of a business over World Wide Web, but an income generating tool. For right return over investment, websites need to be at top of search engine rankings. Here is a guide for making your web design search engine friendly.
1. Keywords Should Be In Titles And Headings
Make the titles and headings appealing to get noticed at search engines. Use keyword in the header tag and H1 tag should tell what the page is all about. Use # instead of number.
2. Right Use Of Keywords In Title Tags
Mention keyword in first 60 % characters of the title as only that is captured by Google and contributes toward higher ranking.
3. Use Of Keywords In The Content
Use keywords in the content in natural manner, instead of stuffing it. Language used in the content should be simple and easy to understand by the targeted site visitor. Jargons should be avoided in the content.
4. Use Keywords In Navigations
Make navigation easy with help of keywords and proper positioning. Site visitor should be provided with complete support regarding moving at different parts of the website.
5. Use Site Map And Submit It With Google
Place the sitemapfile.xml at base of your web pages as it becomes easy for search engine spiders to index your web page.
6. Protect Website From 404 Errors
The Webmaster Tool of Google is good to determine 404 error pages. It’s better to redirect old pages for resolving the issue.
7. Easy And Keyword Rich URL
URL of the website should be easy for convenience of site users to remember. Using keywords in URL is good, but avoid any special characters there.
8. Comply With W3C Standards
It will help in making pages light weight and easy to download. XHTML and CSS should be used at page mark up. Make your website capable of being accessed at cell phones; it’s a trend now.
9. Make Website Content Easily Indexed By Spiders
Websites are to be noticed by search engines. Make the content accordingly. Avoid using excess of flash or images in the content.
10. Beware Of Google Penalizing
Avoid using spyware, scumware, doorway pages, or shadow domains as it will lead toward ban or penalizing by Google. High site traffic and more conversions are dependent on good search engine rankings and that is turn depends on SEO friendly web design along with effective marketing campaign. Hire expert web design company to get professional and eye catching website design.
Source : machoarts.com
